Thinking outside the box is a different way of thinking, or thinking in a way that does not generally occur in a person. In other words, the meaning of ideas or ideas that are owned by people who figured think think outside the box has a creative mindset, not ever, do not cheat, thinking from a new perspective.
The reasoning is sometimes called the thinking process of taking something from the other side. The reasoning think outside the box is found in the advertising business environment, mainly used by management consultant and trainer advertising executive, who has delivered a number of advertising slogans.
The idea of thinking outside the box is not always prevalent in solving a problem, but very useful useful for solving problems, because they generally like to think this way of thinking, although dare to fail.
Encouragement to think outside the box, currently very popular in the world and broadcast advertising overseas, and in this way of thinking began to grow since the birth of television. and currently popular in the new environment brodcast course, how not like this way of thinking to become popular as a way to reveal the lazimannya in an idea or ideas. small example, some ads are a mild-run television station in.
Some of the Ad-A mild on the TV now worth diacungi thumbs, Parties have the extraordinary creativity. Start from the draft, the selection of characters, up to the shooting technique. In Real, the audience is a succession of thinking, and even surprised "but a scar can I?". One question arising in the hearts of the audience, how the process of the ad? from the preparation of the draft, until the final stage of the penanyangan on TV.
Ad Sampoerna A Mild-episode owners Degree or work, have a distinctive charm. The concept of classified ads that divisualisasikan new, namely to provide the perspective that no other connection with the cigarette itself. This may want to show that Sampoerna also has a social concern to the world of unemployment. The phenomenon that is described is quite clear, namely that there is still much unemployment, and the only one among them who have their own creativity to create jobs. Ideas and the ideas given in the ad, simply represent a description of the phenomenon occurs only in a very short duration.
Ideas that are presented in the ad had a mild stimulation is the paradox of Mental emotional or finisher seems contrary (opposite) with the general opinion or the truth, but in fact contain the truth, articles on these ads have to change the paradigm of a traditional, with the show unconventionality into conventionality, a matter that is not commonly become common. That is one of the implementation of the think outside the box, are you?
This article is a translation from wikipedia.org, and has been developed by Andri "Hasan" with Hardiansyah
Reference:
1. ^ The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas
2. ^ Biography of Mike Vance at the Creative Thinking Association of America.
3. ^ "Outside the Box": The Inside Story, retr / Aug. 2, 2006.
4. ^ The Mavens' Word of the Day, "Thinking Outside the Box", retr. Aug. 2, 2006.
5. ^ Sam Loyd, Cyclopedia of puzzles. (The Lamb Publishing Company, 1914)
6. ^ J. Travers, The Puzzle-Mine: puzzles collected from the Works of the Late Henry Ernest Dudeney. (Thos. Nelson, 1951)
7. ^ Research by "RonButters" posted to the American Dialect Society mailing list June 2, 2000, retrieved Aug. 2, 2006.
8. Facsimile: from Cyclopedia of puzzles - Columbus's Egg Puzzle is on the right-hand page at http://www.mathpuzz
9. ^ Http://www.stickymi
information from: andri hardiansyah
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Posting oleh Kang_Andry ke ALL ABOUT BROADCAST, COMMUNICATION, AND JURNALISM pada 12/17/2008 03:31:00 AM
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